Photos are the first line of contact between sellers and customers when shopping online. As a customer, they tend to make assumptions about the company based on what they see on the product photos. Trustiness is built and product value is therefore determined according to the styling and visualization of images.
You might wonder why on most eCommerce sites, white background is used for most items. According to statistics, 76% of seven million product images have a plain white background. There are also 16% made background transparent and the rest had the original backgrounds.
The reason why entrepreneurs love white backgrounds is mainly because a plain white background is considered to be timeless, uncluttered, clean, and sophisticated. It gives the company an air of elegance by making the products look neat and professional. On the technical side, a plain white background makes the photos in a product page look consistent. The true colors of the product are also highlighted and the file size is minimized according to the upload standards.
Obviously, the product images are the most important content in an online shop. As visual beings, humans process information faster by looking at pictures and remember 80% of a visual content compared to just a mere 20% from reading text information.
With this fact on product images, experts believe that great product images can really increase sales. It is essential that you know how having a plain white background on your product images can help you achieve the goals of the business.
Here are 8 of the best reasons why you need to consider a white background for your product photos.
1. Promotes Consistency
Just like how professional photographers do it with every shoot, you must plan in detail how each set of photos should look like. A plain white background promotes a consistent flow of photos in a product page. This would make you look professional and increase the customers’ trust when shopping.
By having the same background, the photos look organized and the customers can easily browse through them. It would also be easier for them to remember which products to pick out because they are not distracted.
2. Emphasizes the Product
When selling online, it is a must that you minimize visual elements in a product photos other than the product itself. If you delete the background and opt for a white or transparent one, all the attention is placed towards the product. The details look more prominent thereby making it more realistic to look at.
By not having a background, you can present accurate photos with the least distractions. The customers feel more connected to the product since they see it as the focal point of the picture.
3. Shows True Colors of the Products
It can be tricky to photograph products as some of the colors get washed out or appear different. It would help to have a white background so that colors appear crisper. Remember that you need to win the customers’ trust in order to make them give value to your brand.
By being able to give them a realistic image with the true colors of the product, you can build a trusting relationship that would generally be helpful to the success of your business.
4. Marketplaces Recommend Image in White Background
The leading online marketplaces require a white background for images before they can be uploaded. This is one of the ways to ensure real product quality. The photos are regulated this way so that the products are naturally showcased without enhancements. It is important to have a professional background eraser for this purpose since these websites will never allow uploading of photos that do not follow the rules.
5. It is Cost Effective
Editing photos can be labor-intensive and may cost high. It would cost you a lot if you are to edit hundreds or thousands of product photos for your site. While you can hire an in-house photo editor for this job, it can be impractical since product photos are usually edited only once and require no further enhancements once uploaded.
There are many photo editing companies that offer a cheaper alternative by bulk editing of product photos to have a white background. If you are going for a DIY route, you can also remove background from image free. You can also look for a free image editor to make the background transparent and add a white background on it.
6. Product in Plain White Background Looks Clean
Having a white background removes unwanted distractions. White is very subtle and gives a low impact on the whole image. This makes it easier to add emphasis on the product details. It will also give it a minimalistic vibe that is sophisticated and professional at the same time.
7. Minimalism & Simplicity is Beauty
Most customers are not blown away with complex product photos. They are even dissuaded from buying when they get too distracted from a product image. A white background makes the product look simple yet authentic. This simplicity makes the product shine thereby encouraging the customer to choose and buy it.
8. File Size is Optimized and Minimized
A white background makes it easier to save image files in minimum size. Aside from trying to meet the upload standards, a smaller image file size on the product photos can increase the loading speed of your website. Longer load times disappoint customers. It can also decrease search ranking which eventually results in lost sales.
Even if you have compelling product photos, it is not enough assurance that they will help your business grow. Bear in mind that customers do not have any means to inspect your products other than what they can see on the website. Having a white background connects this gap by breathing life into your product photos. With a plain white background, it will be easier for you to present the products as is. The details will be more prominent, the website looks neater, and the website also loads faster.
While there are plenty of benefits in using a white background for product photos, there are also instances where it is discouraged to be used in some products.
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